Start

We measure your athlete, build the plan, and show you the numbers.

Physician-led performance and nutrition for athletes from 7th grade through graduation.

Choose a programNot ready? Talk to us first

Choose a program

Not sure? 7th and 8th graders start with Measured Start. High schoolers near Santa Rosa Beach start with The Measured Athlete. Everyone else starts with The Measured Protocol.

The Measured Athlete

We measure your athlete, build the plan, and show you the numbers.

In person at The Measured Athlete Lab.

Includes

  • Sports physical (we complete your state's required form)
  • 12-lead EKG
  • Body composition scan (Styku)
  • Force plate testing (VALD)
  • A 16-week plan built from your athlete's results
  • The Measured Mind — mental performance assessment, included
  • Smart scale (Withings) and The Measured Athlete app
  • Unlimited sports-medicine video visits with no visit fee

$349 today, then $49/month starting day 30.

You'll be charged $349 today. Your $49/month membership starts on day 30 and renews every month until you cancel. Cancel anytime before your next billing date in your account or by calling (30A) ATHLETE.

[COUNSEL] renewal disclosure pending legal review

The Measured Protocol

The nutrition plan, built by physicians, delivered to your phone.

Remote. No lab visit needed.

Includes

  • The full physician-built nutrition protocol
  • The Measured Mind — mental performance assessment, included
  • A connected Withings smart scale
  • Sports-medicine video visits
  • The Measured Athlete app

$249 today, then $49/month starting day 30.

You'll be charged $249 today. Your $49/month membership starts on day 30 and renews every month until you cancel. Cancel anytime before your next billing date in your account or by calling (30A) ATHLETE.

[COUNSEL] renewal disclosure pending legal review

Measured Start

The right first step: real habits, real numbers, built for a younger athlete.

In person at The Measured Athlete Lab.

Includes

  • Sports physical (we complete your state's required form)
  • 12-lead EKG
  • Body composition scan (Styku)
  • Force plate testing (VALD)
  • Smart scale (Withings) and The Measured Athlete app
  • Unlimited sports-medicine video visits with no visit fee
  • A nutrition plan built for younger athletes

[CONFIRM] Whether Measured Start also includes The Measured Mind (deck v1.3 item 2) — not assumed either way.

Measured Start is where every 7th and 8th grader begins. High school athletes start with The Measured Athlete or The Measured Protocol.

$149 today, then $29/month starting day 30.

You'll be charged $149 today. Your $29/month membership starts on day 30 and renews every month until you cancel. Cancel anytime before your next billing date in your account or by calling (30A) ATHLETE.

[COUNSEL] renewal disclosure pending legal review

Add-ons and single services

Book any of these on their own, or add them to a program.

VO2 max testMeasures aerobic engine. Best for endurance and mixed-sport athletes. In person
$149Book
Sports physicalAlready included in The Measured Athlete. We complete whichever form your athlete's school requires. In person
$99Book
12-lead EKGAlready included in The Measured Athlete. In person
$49Book
Telemedicine visitBy appointment. Already included with no visit fee for The Measured Athlete members. Video
$99Book
Measured Athlete Panel72 (male) / 75 (female) biomarkers. HSA/FSA eligible. Drawn at the lab
from $175Book
Elite Athlete Panel114 (male) / 124 (female) biomarkers. HSA/FSA eligible. Drawn at the lab
from $259Book

[CONFIRM] Panels move to one button per panel (from $175 / from $259), sex resolved at intake. Pending: how the single charged price is handled when the female panel costs more ($199 / $329). The four sex-specific buttons stay live until that is decided.

What happens at your lab visit

  1. Check in. Bring a parent or guardian. Your athlete should wear tight-fitting clothes (see below).
  2. Physical and EKG. A physician checks your athlete is cleared to test.
  3. Testing. Body composition scan, force plates, and grip strength. About 30 minutes total.
  4. Your numbers. Your full results and plan arrive in the app within about 5 days.
  5. Your plan. A 16-week plan built from those numbers.

What to wear: Tight-fitting clothing for the body composition scan. Yoga pants or leggings and a sports bra, or tight-fitting shorts. Loose clothing makes the scan less accurate.

Book a time, or walk in Monday to Friday, 10:00 a.m. to 3:00 p.m. Central. Walk-ins must complete the online intake and consent before arriving.

Lab address, hours, and directions

Not ready to enroll? Start here.

Talk to us. A free 10-minute call with our team.

Book a free call

[CONFIRM scheduling link]

Text us. (30A) ATHLETE.

Text us

Free game-day fueling sheet. What to eat the night before, the morning of, and right after.

Send me the sheet

[CONFIRM] Fueling-sheet lead form (LEAD-01) is Phase B.

Questions parents ask

Is my athlete too young?

Every 7th and 8th grader starts with Measured Start. It's built for younger athletes and introduces nutrition slowly.

We don't live near Santa Rosa Beach.

Choose The Measured Protocol. It's fully remote.

Do you help athletes lose fat?

Yes. Fat loss is a real goal and we don't hide from it. We do it through recomposition: fueling matched to training, enough protein, sleep, and training load. We never put an athlete on a calorie deficit.

Do you cut weight for wrestlers or weight-class sports?

No. We fuel athletes at their weight. We never run a weight cut.

Will my athlete see their own numbers?

Yes. Weight, lean mass, and body fat are the center of the program. Families who don't want the numbers shouldn't enroll.

How does bloodwork work?

You pay us once. We set up the lab order and the blood draw happens at our lab. Panels are HSA/FSA eligible. We'll tell you if fasting is needed before the draw.

How do supplements work?

Supplements recommended in your athlete's plan are ordered through our Fullscript dispensary and shipped to your door. Nothing is required, and every product we recommend is NSF Certified for Sport.

Is The Measured Mind therapy?

No. It's education and self-understanding: language for what athletes experience under pressure, and what the best athletes do about it. If your athlete is struggling with more than nerves, talk to your physician.

Can I use HSA or FSA?

Bloodwork panels are HSA/FSA eligible. For everything else, check with your HSA/FSA administrator.

How do I cancel?

Anytime, before your next billing date. Use Manage membership in your account, which opens the Stripe customer portal, or call (30A) ATHLETE.

Are results guaranteed?

No. Results are earned, not guaranteed. We give your athlete the measurements, the plan, and the physicians. The work is theirs.

Parents: want your own numbers? Start your own FirstCall Journey https://us.fullscript.com/j/erik-petersen-1785401889